Uko Imirongo Ikoresha Ikarita Imashini zo Gukora Inyifato: Pop{0}}Up & Ivyabaye Ideas Na ROI ishobora gupimwa

Imashini z'abagonshi si stades gusa - zigira ububasha, hasi- ibikoresho vyo gukora ikimenyetso. Iyo ikoreshejwe neza, igitanda canke imashini y’ibihembo gishobora guhindura iduka, gutanguza igicuruzwa, ubudandaji bw’ugucuruza, canke pop- Gushiramwo igihe kirekire - kugeza ku gihe c’ugutuma ibintu bigenda neza, bituma ibirenge bigenda neza, kandi bikakwegeranya ubudandaji. Aha hepfo hariho igitabu gikora ku bacuruzi, abakoresha, n’abagurisha ibintu bishaka ibintu vy’agaciro{7}} Gukura ku bikorwa vy’amanota bitanga ibisubizo bishobora gupimwa.

Kubera iki amashini y'amano akora ku bikorwa vy'ibara

Imashini z’abagonshi zihuza ubushobozi bwo gukorana n’abantu n’impera igaragara: igihembo c’ubuhinga. Iryo sezerano - gukina, gutsinda, gusangira - rikora mu nyifato zitatu z’ibimenyetso bishaka gutwara: uruhara, gusubiramwo, n’ukoresha- ibirimwo. Ugereranije n’ibimenyetso vy’ubuhinga, imashini ishobora gukinwa ihindura abarorerezi mu bari muri iyo nama kandi igahimiriza gusangira n’abandi kubera ko “ugutsinda” ari ivy’amafoto. Ku bimenyetso, ivyo bisigura igihe kinini co kuba, ukwibuka gukomeye, n’ugushika ku rugero rusanzwe iyo abakinyi bashize intsinzi zabo.

Ivyiyumviro vy'ibikorwa bikora

1. Igihembo c'agaciro - Uzuza akazu kari kuri -brand ibicuruzwa: - ibintu, amakete, canke ibintu bitobito vy'akarorero. Gukora igice c’ibihembo bidasanzwe (gukurikirana ibintu bitandukanye) kugira ngo uremeshe ibikino vyo gusubiramwo.
2. Gutangura kw'igicuruzwa - Kurekura SKU nshasha nk'ibihembo "inzahabu" mu mashini ku idirisha ritoyi. Gutanga abatsinze mbere y’igihe, ibiciro vy’ibintu vy’agaciro, canke abatumire ba VIP.
3. Co- pop - Ingeri - Gukorana n'aho ikorera (ibuye, café, umusi mukuru) hanyuma uzingire imashini muri co-. Ingingo z’ingengo y’imari zo guteza imbere uruja n’uruza rw’ibintu bituma uruja n’uruza rugenda rurashika no kugera.
4. Imibano & live live on live- Guhuza imashini n’umushitsi, amatonyanga y’igihe, canke micro-ba impamyabushobozi (nk’akarorero, "ibikino 50 vya mbere bironka directionobie"), hanyuma like canke like vill ku mihora y'imibano.
5. Gutanga ibishushanyo n’ibikoresho vyo gutanga - Aho gukinisha ku mubiri, gutanga amakode ya QR canke amakode nk’ibihembo vyo gutuma habaho uguhinduranya kuri internet.

Ingamba zo guhingura & igihembo: ingene woshima no kugumya

• Tier ibihembo n’ibigirankana. Ivanga cane - Ubwinshi.
• Guhagarika ubukene bw’ubukene. Ivyiyumviro vy'abantu canke "1 kuri 50" biratuma umuntu agira inyifato yihutirwa n'ugukoraniriza hamwe.
• Gukora ata n’umwe ashobora gusangira. Gucapura igihembo kandi ushiremwo hamagara -ba-action (nk’akarorero, hashtag stick, urubuga rwa Instagram) kugira ngo uremeshe gushiramwo ikimenyetso.
• Guhindura igihembo. Gutanga ibihembo ku bateze amatwi - transtra bishobora guha agaciro B2B swag; imisi mikuru yoshobora gushaka ibintu vy’ugutwengera mw’ijigo.

Impanuro z'ibikorwa zikingira ROI

• Ingorane n’ibiciro. Igerageza ry’ingorane n’ibiciro vy’ibiciro mu masaha y’ugushushanya. Ivyinshi cane bica umuntu afise umutima mwiza; ububiko bw’imigende yoroshe cane ningoga cane.
• Abakozi ni bo batanga. Mu gihe c’amadirisho y’isonga, afise umusuku w’umugenzi asigura amategeko, atera imbere ibikino vy’agaciro, kandi aremesha amakete y’imibano.
• Gutegura ibikoresho. Kumenya neza ko umuntu asubiramwo igihembo, ibihembo vy’igihembo vy’agaciro ku bintu vyinshi- Ibintu vy’agaciro, n’ibimenyetso bitomoye bisigura igiciro c’ugukina n’ibihembo (gufasha kwizigira).
• Gushiramwo amahera. Gutanga amafaranga n’amahitamwo y’amahera (QR, tapan) kugira ngo ntutakaze ibikino vy’impumuri.

Ivyiyumviro vy'ubuhinga bwo gukora

1. Gukora "ugutsinda" mecanicien: abatsinze bararonka igihembo gitoyi hamwe n'igihe kinini c'agashimwe kanini kugira ngo bafate ama email canke inomero za telefone.
2. Ivyigwa vy’ugukina: utumire abahingura kugira ngo bashobore guhangana n’ubuzima no gukomeza.
3. Igihe - "Isaha y'umunezero" iragabanuka n'ibishoboka vyinshi kugira ngo ireme ivyihutirwa n'inguvu nyinshi.
4. Koresha fotobooth canke icapa kugira ngo ubone abatsindiye rero abakinyi bagenda n’igitabu c’umubiri gifise ikimenyetso cawe.

Ingengo y'ingengo y'ingengo y'imari n'ingengo y'imari

Ingengo y’imari ivana n’uburyo igihembo, guhindura imashini, abakozi, amafaranga y’aho hantu, n’amahera yo kuduzwa mu ntebe. Kugira ngo umuntu agereranye ROI, umugambi wo kwongera amafaranga yinjizwa mu mikino, uhinduka uhinduka (kuva ku bipande canke kuri - ugurisha), n’agaciro k’ibinyamakuru vyaronswe (ugushikira abantu). Niwibaze umudereva mutoyi kugira ngo akusanyirize imibare nyayo hanyuma ushireho ikigereranyo c’ivyo bishobora gutegekanirwa.

Iciyumviro

Iriba - Gukora kw’imashini y’ibuye ry’agaciro ni ikintu kirenze ubuhinga - ni uruzitiro rukomeye, rushobora gukinwa runezereza, rugahindura, kandi rugakomeza. Ku bimenyetso n’abakoresha, formule itsinda ihuriza hamwe ugushaza kw’ibihembo, UX itomoye, imibano y’abantu, n’umugambi wo gupima. Iyo ivyo bice bihuye, imashini imwe irashobora gutuma habaho ibintu bihoraho, uguterura ugucuruza bishobora gupimwa, n’uruzi rudahinduka rw’ibihe bishobora gusangira.