Abaguzi basubize inyuma ni ubuzima bw’ikibanza cose c’imyidagaduro c’umuryango. Gugura rimwe gusa bitanga inyungu imwe gusa y’igihe, ariko gusubiramwo abakiriya barema agaciro k’igihe kirekire cane. Mu myaka ibiri iheze, narabonye ko hariho ibintu vyinshi mu bibanza vy’imyidagaduro vy’umuryango: imikino y’amafarasi iriko irarushiriza kuba igikoresho co kwongerera abakiriya basubiramwo.
Ikibazo ni coroshe: ni kuki izo mashini zikora neza cane mu gukwegera abakiriya kugira ngo basubireyo? Amaze gusuzuma amakuru y’ikoreshwa, raporo z’abaguzi, n’inyishu z’abakoresha, imvo ziratomoye kuruta uko vyari bimeze kera.
Ivyo gutera amafarasi birarenga kure cane y’umukino umwe.
Bateye imbere mu bijanye n'uguhiganwa".
Imikino y’amafarasi y’amafarasi ikoresha neza kamere y’abakinyi- Icipfuzo co guhitamwo amafarasi meza, gutunganya ingamba, canke gutsinda abagenzi. Ivyo bituma habaho uburyo bwo gusubiramwo.
Ivyigwa vy’abakoresha vyerekana:
41%–55% vy’abakinyi bazosubiramwo urukino mu ndwi imwe, cane cane abakuze.
Abakinyi bari mu mahiganwa y’imigwi bashobora gusubira mu rukino mu misi 14 kuruta abakina umwe{2}} umukinyi.
Uyu mukino ntiwizigira ivyiyumviro vyihuse. Ahubwo, bituma abakinyi bagira umutima wo kumenya neza no gutuma batera imbere mu bijanye n’ubuhinga bwabo, mu bisanzwe bituma basubiramwo umukino.
Imikino y'amatsinda itwara amafaranga y'umugwi
Imashini nyinshi z’amafarasi zifasha abakinyi 4 gushika ku 10 icarimwe. Ikirere kirahinduka iyo umugwi ukina hamwe: abakinyi batwenga, batera intambwe, kandi kenshi barategura uwundi murongo.
Real- amakuru y'ibikorwa yerekana:
Mu mpera z’imishamvu, imiryango ifise 38% gushika kuri 45% vy’umukino wose w’imikino.
Imigwi ya 3 canke irenga irashobora gusubira kwinjira mu misi 30 kuruta abakinyi bonyene.
Iyi ni yo mpamvu imwe ituma imyidagaduro y'umuryango iha agaciro cane iyi mashini - idatanga gusa ivy'ukwinezereza ariko kandi igatera intege "inshingano z'imibano."
Ni kuki imikino y’amarushanwa y’amafarasi ishobora gukwegera abakinyi basubiramwo kuruta iyindi mikino y’imikino?
Ibirimwo vy'imikino bikomeye kandi bitandukanye, urugero rwo kwiga ruto
Abakinyi ntibazorambirwa ningoga kuko igice cose kiratandukanye. Ivyo bishobora gutuma umuntu agira amafarasi, ubwoko bw’inzira, n’ibisubizo vy’amarushanwa vyose bizana uguhinduka, bituma ubumenyi bwo gukina buguma bushasha. Muri ico gihe nyene, urukino nyamukuru rworoshe kwiga.
Dushingiye ku nyishu z’abakoresha:
Kubera igikorwa coroshe, 72% vy’abakinyi bashasha barashobora gutahura amategeko y’urukino mu masegonda 30.
Amamashini afise uburyo bwinshi bwo gusigana afise 22-30% vy’abasubiramwo 22-30%.
Biroroshe kwiga + urukino rutandukanye ni ibanga ryo gukwegera abakiriya basubiramwo.
Ukwifatanya kw’abantu bakuze cane bituma umuntu aronka amahera akomeye.
Udakunze imikino myinshi ya arcade ikwegera abana, imikino y’amafarasi irafise ikintu gikomeye gikwegera abantu bakuze. Abakuze bakunda gukoresha amahera menshi kandi barashobora kugaruka.
Amakuru y'inganda yerekana:
Abakuze ni 55% gushika kuri 65% vy’abakinyi bose b’amafarasi y’amafarasi.
Abakinyi bakuze baragaruka incuro 1,4 incuro 1,4 kuruta abana canke abana b’imiyabaga.
Ivyo bituma haba igikorwa c'igihe kirekire cane- igihe c'amamashini.
Uburyo bwo gutera amahera buratuma umuntu agira inyiyumvo.
Imikino myinshi y’amafarasi ikoresha uburyo bwo "guhitamwo kugira ngo itsinde". Ivyo si ugukina urusimbi, ariko bikoresha mu buryo bw’ubwenge ubushobozi, ingorane, n’impembo kugira ngo bikwegere cane abakinyi.
Amakuru y'umukoresha atanga raporo:
Amamashini akoresha uburyo bwo gutera amahera afise 25-40% vy’ugusubiramwo 25-40% y’ugusubiramwo kuruta imashini zikoresha uburyo bworoshe canke uburyo bwo gukora.
Abakinyi "hafi batsinda" bashobora gusubira kugerageza mu ndwi imwe.
Ubujurire bw’inyiyumvo burashobora gupimwa kandi bufise agaciro.
Ingaruka z'inyungu z'ugusubiramwo zishigikiwe n'amakuru
Gusubira kugendera vyinshi bituma umuntu aronka amahera menshi
Igihe basesangura ibigereranyo vy’inyungu, abasubiramwo baratanga ibikorwa bishobora gutegekanirwa. Uko basubirayo kenshi, ni ko n’amahera yinjira agenda arakomera.
Ico kibanza c'imyidagaduro c'umuryango co hagati kizobona:
20% gushika kuri 34% vy’amahera y’amarushanwa y’amafarasi ava ku bakinyi basubiramwo.
Mu misi 30, abakiriya basubiramwo bararonka amahera menshi incuro 1,7 kuruta abakinyi bashasha.
Iyo abakiriya basubiye gukina amarushanwa y’amafarasi, kenshi na kenshi bakina n’iyindi mikino, bagatanga amafaranga menshi cane aseseka.
Igitigiri c’ababika bigira ico bikoze ata guca ku ruhande ku bijanye n’inyungu ku bijanye n’ishoramari.
Bivanye n’ubunini n’ibintu, amashini y’amafarasi y’amafarasi akenshi aragura amadolari 6.000 gushika ku madolari 12.000. Kubera ko umukinyi w’umupira w’amaguru asubiramwo cane, igihe co kwishura ni ngufi cane.
Ivyiyumviro bisanzwe vya ROI:
Amagambo y'umusi ku musi: $90-160
Amafaranga y'ukwezi: $2.700 gushika ku madolari 4.800
Igihe co kwishura: amezi 3-6
High- FECs zishobora rimwe na rimwe gusubiramwo ishoramari ryose mu misi 90.
Iyi ni imwe mu mpamvu nyamukuru zituma abakoresha benshi babona ko izo mashini ari zo ziri hasi- zongerewe ku ngurukano zazo.
Uko imikino y’amafarasi ishobora kwongereza ubudahemuka bw’abaguzi mu bibanza vy’imyidagaduro vy’umuryango (FECs)
Baremye ivy’ugushimisha.
Hariho ibibanza bimwebimwe vyo kwidagadurira mu muryango birimwo amarushanwa y’amafarasi nk’ubumenyi bw’umukono- ikintu abakiriya batabona ahantu hose.
Raporo yerekana:
Ivyumba vy'imyidagaduro bifise "ahantu h'imikino y'agaciro" bifise 12% gushika kuri 18% vy'inyungu nyinshi kuruta ibibanza bifata amashini yose.
Gusiganwa kw’amafarasi kenshi bica bihinduka ikintu nyamukuru muri ako karere kuko gikwegera abantu benshi.
Ibintu bihambaye vyubaka - Ubudahemuka bw'abaguzi.
Ni vyiza cane ku migambi y’ubunywanyi n’ubudahemuka.
Ivyumba vyinshi vy’ukwinezereza mu muryango ubu birakoresha amakarata y’ubunywanyi canke points z’ubuhinga bwa none kugira ngo zikoreshwe. Imikino y’amarushanwa y’amafarasi iraryoshe - y’iki kigereranyo kuko abakinyi bashaka gukurikirana iterambere ryabo no kugerageza gusubira kugerageza mu nyuma.
Iciyumviro c'umukoresha:
Abagize iyo nama bakina amarushanwa y’amafarasi 2.3 incuro nyinshi kuruta uko ata -bamwe.
FEC, ikaba ari yo yakira ibirori vy’amarushanwa, yabonye 15% gushika ku 25% vy’abaguzi basubiramwo mu mezi y’amarushanwa.
Ivyo bituma imashini itari imwe gusa -: ooootre; bica biba igice c’uburyo bwo kubigumya abakiriya.
mu gusozera
Mu bibanza vy’imyidagaduro vy’umuryango (FECs), imikino y’amafarasi y’amafarasi yaracitse igikoresho ciza co kwongerera abakiriya kuguma. Baremesha urukino rw’abakinyi benshi, rukwegera abakinyi bakuze, bavyura umutima, kandi bagatanga ibintu vyiza vy’imikino bituma abakinyi baguma bagaruka. Ukwo kwiyongera gukomeye kw’abaguzi basubiramwo guhinduka ata guca ku ruhande amafaranga menshi ku kwezi be n’inyungu yihuta ku bijanye n’ishoramari.
Ku bakoresha barondera ingamba nziza zo kwongereza ubushobozi bw’abaguzi no gukingira amafaranga maremare y’igihe kirekire- y’igihe kirekire, imikino y’amafarasi y’amafarasi ubu ni imwe mu nzira zikora cane kandi zifise amakuru meza cane.
