gushiramwo imashini imashinini yo nzira imwe gusa ikoreshwa cane mu gukina ataco ihinduye ku giciro. Waba ufise igikorwa co gukora iduka, FEC y’umuryango, canke uruhome rw’ikibuga c’indege, ugushira mu ngiro n’ingingo z’imiterere y’ibintu vy’ubwenge, kugabanya ugushika ku ntumbero, no gutuma ugugura ibintu. Aha hepfo hariho amategeko indwi ashobora gukorwa, ivyangombwa - Impanuro yihariye (ibanze / y’umuryango FEC / arcade), KPIs rusangi zo gukurikirana, n’ibintu vy’urutonde rw’ibintu ushobora gushirwa mu ngiro uno musi.
Ni kubera iki gushiramwo imashini y’amashini ari yo ihambaye (Ikigira ico gikoze Ni igiki?)
Nezagushiramwo imashini imashinigutuma umuntu agira ico akora: abantu bategerezwa kubona imashini, bagatahura agaciro ubwo nyene, kandi bagashobora gukina ata nkomanzi n’inguvu nyinshi. Gushiramwo bigira ico bikoze ku rugero rw’impumuro, amahera akoreshwa ku mukiriya, no kwuzuza {- vyose biboshe na ARPU.
7 amategeko agenga ivy'ugushirwa mu ngiro (Ivyakozwe)
- Imbere ubwa mbere:imashini ziri mu murongo w’ibintu vy’akameremere biva mu nzira nyamukuru z’amaguru canke ubwinjiriro. Iyo umuntu ashobora kubona ibintu bishobora kubona ibihembo biva kuri metero 5–10, uguhinduka kw’ibintu.
- Uburebure bw'iburyo n'imfuruka:n’ibice ku rugero rwa cm 80–120 ku bana n’abakuze; imfuruka idirisha ry’imbere gatoyi imbere rero ama capsule araboneka ata gupfukama.
- Inzira y'inzira y'inzira:reka 1.8–2,0 m imbere y’imashini ku barorerezi no ku murongo; inzitizi zigabanya ibikino.
- Ni vyiza:imashini 3–6 kugira ngo ireme mini{2}} iza, ariko wirinde imirongo irenze 6 (ugugabanya inyungu n’ugusobanuka kw’ibikorwa).
- Umuco n'inyuma:gukoresha umuco w'inzira n'ugutandukanya inyuma kugira ngo amabara y'ibara - imirongo ya LED yoroshe ni hasi- ubushobozi kandi bukora neza.
- Umusaraba - Ugutandukanya:amashini y’ibibanza hafi y’ibintu vy’inyongera (amafoto, ibikoresho vy’ibihembo, inkiko z’ibifungurwa) kugira ngo aduze ARPU.
- Igerageza & isubiramwo:koresha ibipimo vy’ugushiramwo A/B mu ndwi 2–4 maze ugereranye ibikino/umunsi imbere y’uko urangiza aho.
Impanuro y'impanuro - ubudandaji / umuryango FEC / arcade (Uko womenyera)
- Gukoresha neza (urugendo rw'ibirenge vy'ibirenge vyinshi, biba hasi):n’imirongo y’ivyo ubona hafi y’inkiko n’inkiko. Koresha - amafaranga y'igiciro ku giciro c'isonga ($0.50–$2.00 kingana). Gumana umwanya muto - ibimenyetso vy'ubusa bigaragaza uguhinduka.
- Umuryango FEC (imyaka ivanze, iba nyinshi):kwubaka izinga ry’ivya capsule rifise imashini 6–12, rivanga urutonde rw’umuryango{2}} urutonde rw’ibintu n’urukurikirane rwo gukorakoranya, no kwongerako ivyicaro ku bavyeyi. Koresha ibimenyetso kugira ngo ubone ibihembo vy’indwi ku yindi.
- Ubuzima bw'ijoro / ijoro (abakuze, imibano):koresha imashini 1–2 z'agaciro canke imashini nshasha zifise agaciro kanini kandi wongereko umurongo w'umurongozi canke "mare stop" kugira ngo ureme ibihe bishobora gusangira.
KPIs zo gupima ukuroranirwa kw'ugushirwamwo (Ico wokurikirana)
- Ibikino ku musi(ku mashini) - KPI y’intango.
- Igitigiri c'iyanga= abarenga → bakina (eptemen n'ivyaha bigufi vy'ukwihweza).
- Igiciro c'ububiko / ububiko bw'ibintu ku ndwi- kwerekana munsi y'inzira canke hejuru-.
- ARPU ku mashini= amafaranga yinjizwa / akina.
Gukurikirana imisi 30–60 y’intango imbere yo guhindura cane imiterere.
Itangazamakuru ryiza kuruta ayandi yose muri Animo .
Urutonde rw'ugusuzuma vuba imbere y'ugusozera gushiramwo (Copi-paste)
- Kwemeza umurongo w’ivyo ubona mu buryo bubiri nyamukuru.
- Gupima: min 1,8 m, 0,6–0,8 m servisi y’inyuma.
- Igerageza ry'ivyemezo/ivyemeza n'umusomyi ata mafaranga ku ntumbero- y'urutonde.
- Wongeremwo urudodo rwa LED n’urupapuro rw’indimi nyinshi rwa CTA (igiciro c’ugukina + rearation rext next).
- Urutonde rwo gusuzuma ku musi ku musi n’inyandiko y’ugusubiramwo buri ndwi.
CTA:Ushaka umugambi w’imiterere y’amahera? Gufata umugambi wawe wo hasi (JPEG canke PDF) nzogaruka ngarure ikarita imwe y’ugushiramwo n’igitigiri c’amashini, ivyiyumviro vy’umugambi w’amashanyarazi, n’urutonde rw’ibintu vy’indwi 4.
